SoHo’s Preview Showcases Athletic Apparel and Tech

The founders have curated an initial offering of athletic labels and tech-oriented nonpareil items to appeal to weekend warriors and casual dressers alike. As its name suggests, the new SoHo store Preview is a base camp of brands for men who like to be athletic or at least look like they do.

The 4,000-square-foot store at 134 Prince Street offers a bevy of sporty brands that complement wearables — and other tech items.

Check out the full article here.

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