Who We Are:
Welcome to Preview. We’re shaking up the retail model and bringing the world’s leading digital brands to brick and mortar spaces in the heart of SoHo. Apparel, tech, consumer packaged goods … we work across categories allowing people to shop by their lifestyle, not just products. Honestly, we were tired of the standard Lululemon and Nike gym fit so we decided to do something about it. We’re bringing the top digital brands into our store curated across the three states of urban life: In-Transit, In-Action, and In-Recovery.
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